Just a few years back, medical travel and tourism was the province of a small and select group of hospitals and medical facilities; and the United States was better known as a destination for international patients, not as a country from which patients went elsewhere for care.

Today, the infrastructure of medical travel and tourism is global. Consumers led the way and the medical and business communities have expanded to cater to the growing demand. In that context, BridgeHealth’s announcement of a global network of providers puts it at the leading edge of providing international care but patients in the U.S. shouldn’t be surprised. Providing for increased choice in destinations, facilities, surgeons, doctors and pricing is part of what medical travel *does*, as a phenomenon, as it grows.

– the moderator

DENVER - Responding to the growing demand among employers, health plans and other stakeholders for a comprehensive, “world-class” network of international healthcare centers of excellence, BridgeHealth International, Inc. (BridgeHealth) today unveiled its initial system of providers comprised of over 25 hospitals and 600 physicians, dentistsand health professionals in ten countries. With a focus on serving businesses and individuals for the delivery of international medical care, BridgeHealth developed its World-Class Provider Network™ to offer an extensive range of medical and dental procedures, a wide choice of hospitals and destinations, and options for accessing providers with experience, expertise and high standards of safety.

“The BridgeHealth network is the first-of-its kind in the industry, bringing to the marketplace a best-of-breed option for delivering high quality care and treatments to medical travelers,” says Victor Lazzaro, Jr., CEO of BridgeHealth. “Backed by decades of executive experience in healthcare delivery, BridgeHealth has assembled a network of breadth and depth, with a focus on promoting provider choice and offering a superior client experience. As the recognized leader and innovator in medical travel, we are committed to growing this international system while always maintaining the highest degrees of integrity and concern for quality.”

The BridgeHealth network represents the widest range of choices now available for medical travel, offering patients a vast array of options.

“Some Americans may choose to travel to exotic locations including Singapore or India while others may prefer to be closer to home and opt for Mexico or Panama,” continues Lazzaro. “We offer a broad menu of medical and dental procedures – meeting needs as varied as orthopedic procedures, cardiac surgeries, and bariatric operations. Our goal is to match patients with their location of choice, meet budget expectations, and arrange for the highest quality care available in a specific country. This is all made possible by assembling the most extensive network in the industry.”

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Will is “a bridge” for The Bridge and is a contributor to the blog, and someone with whom our readers might want to become familiar. He also does the pretty graphics for the blog.

Here’s the news release announcing his hiring. (moderator)

DENVER– BridgeHealth International, Inc. (BridgeHealth; www.bridgehealthinternational.com), the premier service provider with a focus on serving businesses and individuals for the delivery of international medical care, today appointed Will Garin to the position of vice-president of marketing. Garin will help to guide the evolution of BridgeHealth products and services in the medical tourism industry, with a focus on business-to-business and direct-to-consumer initiatives.

“Will brings to BridgeHealth twelve years of experience in the strategic development, implementation, brand building and management of many successful marketing programs, including high-profile healthcare initiatives,” says Victor Lazzaro Jr., CEO of BridgeHealth. “He has the tools and expertise to help build our corporate imprint as the most innovative and quality-oriented organization in the fast-growing medical tourism industry. We will rely on his leadership to guide all online architecture, branding, optimization and marketing initiatives to meet our business goals.”

BridgeHealth International, Inc. serves health plans, insurance carriers, employers, third party administrators, and individuals accessing benefits via voluntary benefits plans, health card programs or Consumer Directed HealthCare Plans (CDHP). BridgeHealth also assists consumers seeking medical travel options. Read the rest of this entry »