The story of modern medical tourism in the United States, as told by the media, has changed over time and now comes in a package of inevitability. It hit home for me last week, when the American Medical Association acknowledged medical travel and tourism and set some broad guidelines (reported here) and, again today, with a significant story by MSNBC Health Writer JoNel Aleccia that advances the storyline for consumers very nearly to a frontier that, until recently, was the province of industry insiders.

Hip surgery in India? Insurance may pay:
Burgeoning benefits could send hordes of U.S. patients abroad for care

The paragraph that jumped off the screen at me was this:

Once the province of the poor and uninsured, medical tourism is gaining attention of industry giants such as CIGNA, Aetna and Blue Cross/Blue Shield, who say they either have begun or are considering pilot programs that provide limited coverage for foreign care. One Montana firm, Employee Benefit Management Services Inc., recently began offering medial tourism plans to its 120 self-insured clients in the Northwest.

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Readers of this blog get first crack at the best seats for BridgeHealth International Inc.’s first-ever medical tourism “Webinar” on Friday, May 30 at 11 a.m. Mountain Daylight Time.

The free online event will feature Stephanie Sulger, RN. MS, VP of BridgeHealth’s Consumer Division; and Will Garin, VP of marketing for the Denver-based company. The one-hour presentation is open to the first 125 people to register online:

Webinar Online Registration Link

No special software or hardware is required to view and participate in the Webinar. The presentation is recommended for “anyone who has ever wondered what medical tourism is really like,” Garin said. “It gives people a place to start and a place to get their questions answered.”

Sulger, a pioneer in the medical travel and tourism industry, is frequently called upon to assess health and safety factors at medical destinations and is often quoted in media such as The New York Times and Good Housekeeping magazine, as well as appearing on ABC television speaking about issues facing the medical travel industry. In her career, she has assisted more than 3,000 clients in obtaining care in overseas facilities, including for orthopedics, neurosurgery, general surgery, cosmetic surgery, GYN, urology and stem cell therapy.

BridgeHealth is the sponsor of this blog. You can expect to see the moderator at the webinar, providing there’s an extra seat …

Vic Lazzaro, BridgeHealth International Inc.’s CEO, was featured recently on the EBA Raw Bar, which is the regular podcast of Employee Benefit Adviser. The Raw Bar features “daily in-depth interviews and discussions with the leading employee benefits minds of our time,” and I’ve no doubt Vic is a little amused to be described as among such company. But that’s what happens when you’re ahead of the curve.

In the interview, he describes the role a strong network plays in creating confidence in care abroad and sheds light on the provider selection process. You can listen below — just click the arrow to play the sound file.

Browse the web and you’ll find a lot of medical tourism companies. It can be difficult to a casual observer to judge their credibility — it’s a truism that “anyone can have a web site.” One of the ways you can tell if a company is “real” is whether they behave like one in ways besides having a web site. The media release, below, gives BridgeHealth’s bonafides.

– the moderator

DENVER — With more Americans reaching beyond domestic borders to the international community for more affordable dental and medical care, BridgeHealth International, Inc. (BHI) today announced that its worldwide health care network model received a seven-figure seed round investment led by the NY-based private equity firm Jovian Holdings. Additional participation comes from Denver-based Tivis Capital, a private equity firm specializing in healthcare services and medical device companies, which will also provide a senior management team to lead BHI’s medical tourism operations.

“With strong financial backing and a seasoned executive team that has extensive experience in health care operations, BHI emerges as the industry leader in the burgeoning market niche known as medical tourism,” said Victor Lazzaro, Jr., CEO of BridgeHealth International and managing director of Tivis Capital. (photo, right)

Lazzaro has 20 years of senior management experience in the health and managed care fields and formed International Health Technology Company (IHT), a consulting firm, which has developed and managed medical clinics and hospitals in China. He serves as president and CEO of Signum US Healthcare, developing CyberKnife[R]-focused surgery clinics in China. Previously, Lazzaro was president and CEO of United Healthcare Corporation - Mountain States (UHC) and was regional vice president of Health Plan Operations, Gulf South for Prudential Insurance Company of America.

“We are assembling a wide selection of dentists, physicians and accredited hospitals, and are actively expanding the network to serve the needs of employers, insurers, benefit plan payers, third party administrators and consumers,” continued Lazzaro.

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