In yesterday’s interview with Dr. Miguel Alfaro of Costa Rica, he candidly noted that the number of plastic surgery patients coming to Costa Rica from outside the country is down by perhaps 15-20 percent in 2008. This should surprise no one, given the state of the economy in the United States. In fact, Costa Rican plastic and cosmetic surgeons are probably weathering the economic slowdown better than are their higher priced counterparts in the U.S. The American Society of Plastic Surgeons estimates that business is down more than 50 percent, according to CNN, as reported by the Business and Media Institute.

The market for cosmetic procedures in Costa Rica, Mexico and other medical travel destinations has held up better than the U.S. market primarily because of the large price differential and because more Americans than ever before are aware that plastic surgery abroad is a relative bargain. Plastic surgery and dentistry travel (or both, combined) remain among the top choices of BridgeHealth International clients in 2008. People who might have opted for procedures costing $10,000 to $30,000 or more at home are instead getting the same work done abroad for perhaps $3,000 to $10,000.

The CNN report linked below looks only at the sharp decline in cosmetic surgery in the U.S. We thank Dr. Alfaro for his estimate regarding patients in Costa Rica. The video is better viewed on their site due to the format of the file.

Plastic Surgery’s Nip: CNN

Browse the web and you’ll find a lot of medical tourism companies. It can be difficult to a casual observer to judge their credibility — it’s a truism that “anyone can have a web site.” One of the ways you can tell if a company is “real” is whether they behave like one in ways besides having a web site. The media release, below, gives BridgeHealth’s bonafides.

– the moderator

DENVER — With more Americans reaching beyond domestic borders to the international community for more affordable dental and medical care, BridgeHealth International, Inc. (BHI) today announced that its worldwide health care network model received a seven-figure seed round investment led by the NY-based private equity firm Jovian Holdings. Additional participation comes from Denver-based Tivis Capital, a private equity firm specializing in healthcare services and medical device companies, which will also provide a senior management team to lead BHI’s medical tourism operations.

“With strong financial backing and a seasoned executive team that has extensive experience in health care operations, BHI emerges as the industry leader in the burgeoning market niche known as medical tourism,” said Victor Lazzaro, Jr., CEO of BridgeHealth International and managing director of Tivis Capital. (photo, right)

Lazzaro has 20 years of senior management experience in the health and managed care fields and formed International Health Technology Company (IHT), a consulting firm, which has developed and managed medical clinics and hospitals in China. He serves as president and CEO of Signum US Healthcare, developing CyberKnife[R]-focused surgery clinics in China. Previously, Lazzaro was president and CEO of United Healthcare Corporation - Mountain States (UHC) and was regional vice president of Health Plan Operations, Gulf South for Prudential Insurance Company of America.

“We are assembling a wide selection of dentists, physicians and accredited hospitals, and are actively expanding the network to serve the needs of employers, insurers, benefit plan payers, third party administrators and consumers,” continued Lazzaro.

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Just a few years back, medical travel and tourism was the province of a small and select group of hospitals and medical facilities; and the United States was better known as a destination for international patients, not as a country from which patients went elsewhere for care.

Today, the infrastructure of medical travel and tourism is global. Consumers led the way and the medical and business communities have expanded to cater to the growing demand. In that context, BridgeHealth’s announcement of a global network of providers puts it at the leading edge of providing international care but patients in the U.S. shouldn’t be surprised. Providing for increased choice in destinations, facilities, surgeons, doctors and pricing is part of what medical travel *does*, as a phenomenon, as it grows.

– the moderator

DENVER - Responding to the growing demand among employers, health plans and other stakeholders for a comprehensive, “world-class” network of international healthcare centers of excellence, BridgeHealth International, Inc. (BridgeHealth) today unveiled its initial system of providers comprised of over 25 hospitals and 600 physicians, dentistsand health professionals in ten countries. With a focus on serving businesses and individuals for the delivery of international medical care, BridgeHealth developed its World-Class Provider Network™ to offer an extensive range of medical and dental procedures, a wide choice of hospitals and destinations, and options for accessing providers with experience, expertise and high standards of safety.

“The BridgeHealth network is the first-of-its kind in the industry, bringing to the marketplace a best-of-breed option for delivering high quality care and treatments to medical travelers,” says Victor Lazzaro, Jr., CEO of BridgeHealth. “Backed by decades of executive experience in healthcare delivery, BridgeHealth has assembled a network of breadth and depth, with a focus on promoting provider choice and offering a superior client experience. As the recognized leader and innovator in medical travel, we are committed to growing this international system while always maintaining the highest degrees of integrity and concern for quality.”

The BridgeHealth network represents the widest range of choices now available for medical travel, offering patients a vast array of options.

“Some Americans may choose to travel to exotic locations including Singapore or India while others may prefer to be closer to home and opt for Mexico or Panama,” continues Lazzaro. “We offer a broad menu of medical and dental procedures – meeting needs as varied as orthopedic procedures, cardiac surgeries, and bariatric operations. Our goal is to match patients with their location of choice, meet budget expectations, and arrange for the highest quality care available in a specific country. This is all made possible by assembling the most extensive network in the industry.”

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