Will is “a bridge” for The Bridge and is a contributor to the blog, and someone with whom our readers might want to become familiar. He also does the pretty graphics for the blog.

Here’s the news release announcing his hiring. (moderator)

DENVER– BridgeHealth International, Inc. (BridgeHealth; www.bridgehealthinternational.com), the premier service provider with a focus on serving businesses and individuals for the delivery of international medical care, today appointed Will Garin to the position of vice-president of marketing. Garin will help to guide the evolution of BridgeHealth products and services in the medical tourism industry, with a focus on business-to-business and direct-to-consumer initiatives.

“Will brings to BridgeHealth twelve years of experience in the strategic development, implementation, brand building and management of many successful marketing programs, including high-profile healthcare initiatives,” says Victor Lazzaro Jr., CEO of BridgeHealth. “He has the tools and expertise to help build our corporate imprint as the most innovative and quality-oriented organization in the fast-growing medical tourism industry. We will rely on his leadership to guide all online architecture, branding, optimization and marketing initiatives to meet our business goals.”

BridgeHealth International, Inc. serves health plans, insurance carriers, employers, third party administrators, and individuals accessing benefits via voluntary benefits plans, health card programs or Consumer Directed HealthCare Plans (CDHP). BridgeHealth also assists consumers seeking medical travel options. Read the rest of this entry »